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Martech’s Next Game Changer: Bot-to-Bot Marketing

The history of hotel marketing

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Source: Viv’s Academic Blog

Technology ushers in era of self-service

Enter mobile apps: Where marketing and product experience intersect

Bots promise a massive audience

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The new B2B: Bot to bot

As Martech advances, emotional marketing matters less

TMI doesn’t apply to bots

In the time you spend to read a single review, a bot can synthesize millions of data points.

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What does marketing look like in a bot-to-bot world?

Structured data

Extreme dynamic pricing

Loyalty programs

Reputation management

Emotion isn’t dead; it’s at the core of the product experience

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